Green Apron $APRN

‘Never wrong, just early.’ 

Back in the fall of 2020, I was tweeting about GameStop ( $GME ), with the stock trading in the $8 range. 

I was holding October and November calls. 

Turns out I was right on GameStop ( $GME ), just early.

So why I am writing about GameStop ( $GME ) when I should be writing about Blue Apron ( $APRN ) you ask? Well I think there are some parallels here and some ingredients for a huge run. The same reasons that had me buying calls in GME have me adding calls in Blue Apron ($APRN):

-Huge short interest check  ✅

-Crazy sales to valuation ratio ✅

-Large beneficial owner ( Joseph Sanberg holds over 51% of the outstanding share count)  ✅

-Company on the cusp of a turnaround  ✅

-Recent partnership with market behemoths Walmart along with Planet Fitness(GME announced a deal with Microsoft back in October of 2020  ✅ :

And much more. And lastly, not one to cite Citron Research, but he sums it up quite well here back at the start of 2022 $APRN :

And one of my favorite snippets:

I’ll keep it short with 2 quick reasons why I think $APRN trades north of $20 in the next 3-6 months even if we are in a recession:

The Short Story:

The stock sports a huge short interest, with over 38% of the float being sold short. And that is despite the stock doubling in price since June. The longer it stays at the $5-6 level(and above), the higher the odds the shorts start to cover. Not only that, you have the specter of Blue Apron's ($APRN) largest holder taking the company private : . And finally, the company just announced the possibility of using a portion of  their last capital raise for stock buybacks - up to $25 million.

Only a matter of time before folks start piling in as they catch FOMO.

The Turnaround Story: 

Blue Apron ($APRN) looks to have reversed course since the start of the year, with a partnership with Walmart and the announcement of more options/offerings outside their tradition 3 dinner package seeming to stem the tide of a declining subscriber base and revenues - their revenue grew 6% last quarter even while spending 22% less on advertising:

The company has also shored up its balance sheet and now has over $100 million on hand. Blue Apron ($APRN) is valued at $176 million as I write this despite doing over $450 million in revenues. Right now the stock seems like it is priced for bankruptcy.  If the runaround continues, think Blue Apron ($APRN) can trade 2-3x’s revenues in the comings months, which would make it a $25+ stock. 

Some will argue about profits and that Blue Apron ($APRN) is losing money. But we have seen this time and time again - by the time Blue Apron ($APRN) is a profitable company the stock will be much, much higher.

In a nutshell, I think Blue Apron ($APRN) trades north of $10 in the coming weeks and into the $20s after that. Disclaimer: I am holding calls and Blue Apron ($APRN) can trade to zero.

Happy Trading,


JimmyBob (Scott)has been trading equities for over 15 years, a majority of which were OTC micro-cap stocks. He started trading high risk stock options over the past 7 years, and has proven winning trades in excess of 15,000%.

As one of the Co-Founders of, Scott enjoys sharing his knowledge with other investors through timely blog posts, daily watch lists in the forum, weekly webinars, and helpful advice within the chatroom.

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