Shake Shack ($SHAK ) to Retest $35?

Shake Shake ($SHAK) is one of my Top 5 favorite stocks for 2017 with an expectation that it will be up at least 35%+ at some point in 2017, which would equate to at least a $48.31 share price. One quick glance and you can see that prediction is off to a rough start with the stock down 9% to start the year. Throw in the towel? Not me and not now. The story has not changed since the end of last year, and if anything, has improved.

First, here are some of the characteristics I look for when picking my Top 5 favorite stocks each year:

TOP stocks critea

Even with the 9% decline in Shake Shake ($SHAK) to start the year, my Top 5 favorite stocks for 2017 are up 20.92% on average  vs. a 6.23% gain for the S&P in 2017. I think Shake Shake ($SHAK) is ready to start contributing to that number in a positive manner and here are a few/quick reasons why:


The company grew top line revenue 41% in 2016, which was above guidance and opened 20 locations last year, again, above guidance. They also raised 2017 revenue guidance with expectations to grow at least 30% this year. Shake Shake ($SHAK) trades a little over 4x's 2016 revenues, yet so does McDonalds ($MCD), Chipotle Mexican Grill ($CMG),  and Restaurant Brands International ($QSR). Those companies have negative to single-digit growth yet have all outperformed Shake Shake ($SHAK) since the start of 2016. I think that gives some credibility to Shake Shack's ($SHAK) current valuation... or lack thereof. On Friday, a Suntrust Analyst came out raising his price target on the name to $50 based on... you got it, growth(from Barron's which Irnoically added $SHAK to their namesake Barron's 400 ETF yesterday) :

SHAK done?


The Pincher. Enough said. Trying to time a bounce on a stock and catch a falling knife can lead to lost fingers, or in this case, lost capital. It's not often I find a pincher setup on a stock I love, which makes it even easier to get long via calls. Friday's action confirmed the reversal and I can see the stock trading over $34 in the next few sessions:

SHAK 3-18-17



The stock sports a staggering 43% short interest, as bears think the company's growth will slow due to competition, wages and costs will rise, and the stock is overvalued :


What if they are wrong? For now, they have been proven right. the stock is down 18% since the start of 2016 and well off it's all-time high of $96.75 in 2015. What if this is the bottom?

There is also the possibility of a forward catalyst that could really fry the shorts... Breakfast. A great read for those bears that have never eaten at a Shack Shake and think there is zero moat around the business :

In summary, I am bullish the company and stock, although it may take a few quarters for the stock to break into the mid-high $40's. I added some $32 calls last week, closed some out on Friday afternoon to cover costs plus profit and may look for some more strikes next week to play for the squeeze.



Happy Trading!


JimmyBob (Scott)has been trading equities for over 15 years, a majority of which were OTC micro-cap stocks. He started trading high risk stock options over the past 7 years, and has proven winning trades in excess of 15,000%.

As one of the Co-Founders of, Scott enjoys sharing his knowledge with other investors through timely blog posts, daily watch lists in the forum, weekly webinars, and helpful advice within the chatroom.

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