Amazon Reports earnings tomorrow after the bell. Reporting at the end of the week opens the door for somewhat cheaper weekly option prices. But lets say the obvious, $AMZN options right now are priced through the roof. The market is pricing in an over $20 move.
$AMZN options have worked out great in the past. But it is a lot more profitable trading for a move, when no one else sees that move coming. When the entire market is pricing in a 6%+ move... your going to pay for a chance to play.
To give you an idea of the mark up, the $400 calls are going for $1.00. You would need $AMZN to move over 10% to get those options in the money. But hey.... you never know.
I may look for a few contracts into tomorrows report, but the real fun will occur at the open on Friday.